OPEN-ENDED AND IMAGINATIVE TOYS

Unlock your child’s creative world with our Imagination collection — where dress-up, role-play, puppet shows, play kitchens and more invite endless stories, adventures and self-expression. These toys aren’t just for fun — they develop language, social skills, empathy and cognitive flexibility. Whether your child is pretending to cook, building a make-believe world, or taking on a superhero role, our carefully selected toys support their imaginative journeys. Browse, imagine and play — shipped across Canada.

Why Imaginative Play Matters

Imaginative play (also called pretend play or “make believe”) is a powerful engine for childhood development. According to research, children engaging in pretend play show stronger social understanding and cognitive flexibility because they practice shifting between reality and fantasy.

What to Look for in Great Imagination Toys

Open-ended design: Toys that invite “what if” scenarios rather than just following instructions.
Role flexibility: Costumes, accessories or sets that allow children to take on roles (chef, astronaut, storyteller) and shift between them.
Quality & durability: Since imaginative play often involves vigorous activity, toys should stand up to shifting scenes, moving parts, and sibling use.
Encouraging social & solo play: Whether the child plays alone inventing stories or joins a sibling/friend, these toys support both.

Explore our collection and choose toys that will not just entertain, but help your child think, imagine and grow.