How did Fat Brain Toys begin? Well, in the Fall of 2002, Adam Carson, who was 10 years old, realized how difficult it was to acquire a larger set of the Geomag magnetic building toy he received for his birthday online. He suggested to his father that they create their own online store to sell Geomags.
They began shipping the toy from their basement and soon grew to become one of the largest online retailers of Geomag in the world.
Their business has grown - now selling over 7500 toys, games and gifts.
In 2006, a sister company, Fat Brain Toy Co, began developing their own original line of educational toys. Since then, over 60 original toys and games have been developed.
Fat Brain Toys are specialists who want to enrich families by providing "A Smarter Way to Play." They design and curate toys that will inspire creativity, spark curiosity and are engaging to every child or adult who experiences them!
Fat Brain Toys Guiding Principles:
To provide customers with safe, quality, mind-expanding toys, games and gifts
To "over-deliver" for our customers with every opportunity
To always remember that they're not just selling toys - but rather facilitating an "emotional" transaction between the giver and receiver
To create a culture that revolves around "family first"
To create a company where everyone plays a meaningful role in contributing to its success and takes pride in putting their own "stamp of approval" on each and every order